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MINI
HISTORY
1956
A fuel crisis looms over Britain as Egypt
seizes the Suez canal. Car sales plunge and, with petrol rationing
in force, buyers turn in droves to crude bubble cars. The British Motor
Corporation re-hires Morris Minor designer Sir Alec
Issigonis, by now with Alvis.
1957
Issigonis, a maverick 51-year old engineer,
shows Sir Leonard Lord he knows just the sort of economy car the
world needs with a series of sketches. But he'll only design it if he is
given a free hand. Lord eagerly agrees.
1958
The Mini rapidly takes shape around Issigonis's
concept. Leaps of engineering imagination include siting the gearbox under
the engine, front-wheel drive with the power unit mounted transversely,
and rubber cone suspension designed by rubber expert Alex Moulton.
That's what the British Motor Corporation
(BMC) thinks at the end of the fifties when the Mini-project gets started.
There are no real small cars at the time. The Suez-crisis, with the subsequent
shortage of fuel, creates the demand for a small, fuel-economical car.
Germany is the first provider, with the introduction of the so called Bubble
Cars. Small, motorbike-like 'cars', most of them threewheelers. Sir Leonard
Lord, head of BMC, can't stand them. He orders the development of a small
British car; that is big enough to accomodate 4 people and must be smaller
than a Morris Minor and the Austin A35, the current BMC models.
Alec Issigonis
Alec Issigonis is given the job of creating
this car. He has already a proven track-record as the designer of the Morris
Minor. Another requirement is that he should use an excisting BMC engine.
The tested, but somewhat older A-series engine of Austin qualifies for
this. He places the engine transverse, with frontwheeldrive, very unusual
for the time. At first, Issigonis wants to put the carburettor on the front,
and the ignition and electrics at the back, but as this causes problems
with the carburettor, he decides to turn the engine 180 degrees. The radiator
is placed on the left side of the motor. Because of this, water can easily
reach the ignistion-system, and that's why Minis often have a hard time
in heavy rain.
Leonard Lord drove a prototype Mini for
5 minutes and was so enthousiastic, that he orders Issigonis to have it
production-ready within a year. And this is done, despite him hurting his
back when he gets out of the Mini. The first Mini is not a massed produced
car. Factoryworker Albert Green puts it together within 7 hours almost
by hand. An achievement, cosidering there are at least 3016 bolts and screws
in it. He was offered to buy it, but he doesn't want it. The Mini with
registration 621 AOK was eventually brought to the British Motor Heritage
Centre, where I made the picture right. In 1959, the assembly-line could
produce a Mini within 2 hours.
AutoCar & Motor Magazine concludes:
"Considering it's size a remarkable space inside, a good price-performance
ratio and lively performances". The Mini is badged in two varieties: the
Morris Mini Minor and the Austin Seven. Both cars are, apart from some
cosmetics, identical, but badging is very popular in those days. The Mini
has all kinds features which makes it different to other cars of the time;
the speedo is placed centrally, starterbutton on the floor, big side pockets
which can hold 9 bottles - the Mini has sliding windows, this saves space
in the inside of the door.
1959
The Mini is revealed in August, badged
as either Austin Mini Seven or Morris Mini Minor. Reaction is mixed because
it's spartan and decoration-free. But, at 10ft long with four proper seats,
it's clearly a masterful package. The price is unbelievably cheap; £496,
cost-trimming measures include sliding windows and external body welds.
Issigonis, a chain-smoker, includes an ashtray but, because he likes silence,
no radio.
1960
Over 116.000 Minis are sold (Longbidge
can make many more) but the public is still a bit weary. The first new
derivatives are unveiled: a tiny van with a longer wheelbase and double
doors at the back, and a similar estate with glued on woodtrim. Ford buys
a Mini, dismantles it, and calculates -rightly- that BMC is making it at
a loss.
1961
The Riley Elf and Wolseley Hornet are
identical small luxurious Minis, with traditional grilles and an extented
boot with tiny fins either side. F1 car constructor John
Cooper realises Mini has incredible handling and roadholding. He ties
up a deal with BMC to make 1000 Mini Coopers so it can qualify for production
car races. It goes on sale with a power hike to 55bhp from bored-out 977cc,
and tiny disc brakes.
1962
A Mini Cooper wins Holland's Tulip Rally,
driven by Stirling Moss's sister Pat. Rauno Aaltonen is running second
in the Monte Carlo Rally, until his Cooper flips over.
1963
Even hotter Mini Cooper S has 70bhp from
1071cc, can hit 100mph and has greased-lightening accelleration. Paddy
Hopkirk powers one to a Tour de France win. Peter Sellers has his Cooper
customised with wickerwork painted on the side. Stars from Margot Fonteyn
to Ringo Starr join the trend as the Mini becomes hip.
The doors are opened with a leather cord.
This reduces costs, according to BMC, In the 1973 and 1991 models, Porsche
adopts the same system, but then to reduce weight. But for all the positive
reactions, the new buyer also encouters a number a problems. There is lots
of ciritisism about the way the car leaves the factory. "The finishing
is poor", concluded Autocar in early 1960. Carpets are laying all over
the place, the sliding windows jam and the opening of the doors using cords
is too simple. The Mini also doesn't like rain; the ignition malfunctions
and the occupants are often with their feet in water. This leaking was
never noticed, as the Mini was always tested in good weather.
John Cooper & Alec Issigonis
Issigonis later admitted this leaking
was due to him designing the floorpanels the wrong way round. The Mini
also likes oil, lots of it. The Mini is sold in the USA, but flops. Sales
in Europe are behind expectations the first year. The consumer still has
to get accustomed to this new design, with all it's features that are so
different to wat is around in those days. Only 20.000 are produced the
first year. The price is 496 pounds, which is a steal. In 1960, things
are slightly better. Every day, 400 Minis roll off the assembly line. A
100.000 are sold that year, with a 100% production increase the next year.
Especially the UK discovers the Mini. VIPS see it a statusmodel, and this
catches on to the ordinairy public.
Peter Sellers (right) buys one, so do
the Beatles , Charles Aznavour, King Hussain of Jordania, Dudley Moore
and Steve McQueen. Queen Elizabeth is pictured sitting in one, as she is
chauffeured by Issigonis for a testdrive. Issigonis builds a special Mini
for Enzo Ferrari, but he sends it back. The steeringwheel is on the wrong
side, says the Italian. Another one is sent to him and he buys another
two. When asked what he thinks about the Mini he replies: "I race it through
the mountains". Apart from this status-aspect, there are also practical
reasons for buying it. The Mini is very fuel-efficient, it's easy to park
and steers well. And the ratio betweens it's size and interior-space is
remarkable.
But it's sportive character is the best
seller. It has a topspeed of 115km, not bad for a car with 34bhp. Almost
straight after the introduction of the Mini, tuning-companies are jumping
on it. Issigonis doesn't like it, 34bhp is more than enough for a 600 kilo
car he thinks. But a year after the introduction, the Mini Cooper enters
the market. This is the breakthrough for the Mini. Racecar designer John
Cooper has upgraded the engine to 55bhp. The 997cc engine gets the Mini
to a topspeed of 140 km. The Mini has miniature discbrakes which have been
specially designed for Cooper by Lockheed. Extra dials and a different
colorscheme provide the finishing touch. BMC hopes to sell a 1000. They
sell over 150.000.
1964
The Mini Moke goes on sale. Intended as
a field car that can be parachuted to a war zone, the Army rejects it due
to lack of ground clearance. But it is a cheap, open, four seater fun car.
The same Cooper S that Hopkirk took to victory on the Tour de France wins
the Monte Carlo Rally. All Minis get Moulton's liquid-filled Hydrolastic
suspension to improve ride, and switches are moved because you can't reach
them once belted in.
1965
Second Monte Carlo Rally winfor the Mini,
this times it's Timo Makinen.
1966
Timo Makinen and Paul Easter are disqualified
from what would have been the Cooper S's third Monte Carlo victory for
having non-regulation heaslam setting. Win number three comes in 1967.
1967
Turning circle reduced from 32ft to 28ft
as part of a Mini MKII package. Third Monte Carlo Rally win.
1968
9X, a super mini with a hatchback that
Issigonis has spent years planning, is abandoned. John Rhodes smokes his
Cooper S to British Touring Car Championship victory. Hydrolastic suspension
is replaced by the old rubber setup because it's cheaper - and hydrolastic
is banned in Germany.
1969
The Austin and Morris prefixes are dropped
as Mini becomes a marque in it's own right. To celebrate, wind-up windows
are fitted, although they've been available on Italian, South African and
Australian-built versions for some time. The Clubman has a squared-up and
new dashboard, while the 1275GT is a new sporty edition. Alec Issigonis
is knighted. Minis feature in the film The Italian Job, starring Michael
Caine.
The Cooper becomes the trendy car to be
seen in. It also leads every potential rally-driver to the circuit. Drivers
such as James Hunt, Jackie Stewart, and Niki Lauda start their race-career
in Mini Coopers. John Cooper is doing well; he gets two pounds for every
Cooper sold. A car doesn't need a big engine to be a sportscar. This theory
is proven time and time again by the Mini. It surprises friend and foe
time and time again; it's small wheels get more hot than those of a formula
1 car, even so hot, that you can bake an egg on it. The development of
the engine is by no means over. BMC introduces the Cooper 'S' with a 1071cc
engine.
This in answer to the Ford Cortina GT,
but the Mini Cooper S still outdrives all bigger, heavier cars. The Cooper-variant
does so well, that BMC decides to start a special rally-team. The Mini
wins it's first rally in 1963. But the Rally Monte Carlo is the rally to
win.
In 1964, the Mini (33 EJB, see left) with
driver Paddy Hopkirk wins the Monte Carlo Rally outright. It repeats this
in 1965, 66 and 67. More on the Monte Carlo Rally in the special section
I made. In the years 1965, 66 and 67, the Mini wins 22 victories in important
international rallies. Of those, Rauno Aaltonen takes 8. In 1994, Paddy
Hopkirk again entered the Monte Carlo Rally, this time with a new Cooper,
but with the same startnumber: 37.
Issigonis is not sitting still. He designs
cars to further strengthen the success of the Mini. In 1960, the Mini-van
is introduced, followed by a stationcar-design called the Morris Mini Traveller,
or the Austin Seven Countryman. These variants have wooden panels along
the sides of the car. A pickup-version of the Mini is introduced in 1961,
and is very popular with farmers. The Fireservice and Royal Mail also make
use of this Mini. The Mini is overall very Popular with the Government;
the Police buys hundreds of Minis as surveillance cars. Tuning-companies
are having the time of their life. VIP's let their Minis being modified
by companies like Wood and Picket, Hooper and Radford for thousants of
pounds.
The marketing-department of BMC is not
happy with all these little companies, taking away their share. They introduce
the luxury models Wolseley Hornet and the slightly more expensive Riley
Elf in 1961. They are different in the sense that they have a different
grille and boot. They are however, not a success, and are dropped in 1968.
In 1962, no-one speaks of the Austin Seven
or Morris Mini Minor. The name 'Mini' is now so common that BMC adopts
it that year. The Morris however keeps it's full name until 1969, when
BMC becomes British Leyland.
1971
British leyland decides it doesn't want
to keep paying John Cooper a royalty on each Mini Cooper sold, and so the
last of more than 150,000 is made. Annual mini production peaks at 318,475.
1976
In Italy, Innocenti launches it's own
hatchback based on a Mini floorpan. Although there is a plan to make 5000
a year in Britain, The Mini 90 and 120 remain an Italy only confection.
The Mini 1000 Limited Edition is the first of dozens of showroom appeal
models to come.
1979
The old magic is still there - a Mini
wins the British Saloon Car Championship outright.
1980
The much heralded Austin Mini Metro is
launched, using Mini subframes in a hatchback body. Eighteen years later,
as the Rover 100, it stops production - outlived by the Mini itself.
1984
All Minis get 12inch wheels and front
disc brakes as standard.
1985
Rover takes control of Mini Sales in Japan,
a prelude to a massive explosion of sales there.
One of the last Mini-clones is the Mini
Moke, which appears in 1964. Originally designed for the Army. It must
be light and should be able to survive a landing by parachute. But it doesn't
work. The wheels are to small and frontwheeldrive alone is not suitable
for the terrain it's designed for. It would have died a silent death if
the public wouldn't have picked it up. It turned out to be an excellent
export-car, being used in seasideresorts as Nice in France. Brigitte Bardot
drives one, and calles it her 'petit Anglais'. America and especially Australia
are buying in bulk. In 1968, the production is moved to Australia, to maximise
production-capacity.
Publicity shot, late 60's
The Mini is also produced in other countries.
They are produced in Belgium at Seneffe, and at Innocenti in Milan. British
Leyland buys the factory after the owner Innocenti dies for 3 million pound.
Innocenti minis are however not fames for their quality, as they use recycled
steel for production. They rust even worse. The Innocenti factory builds
a new body, designed by Bertone, using the Mini-structure. these appear
on the market as the Innocenti 90 or 120. De Tomaso introduces a Italian
successor to the Mini Cooper in 1976. It has a top of 160km with a 1275cc
engine producing 74bhp. The design is modern, and can be delivered in any
color, as long as it is rustbrown. Technically, the Mini keeps improving.
The Riley and Wolseley all have the so called hydrolastic suspension, copied
from the Austin and Morris 1100. Fluid is being stored in rubber cones,
which results in a more comfortable ride. BMC adopts it and the dry suspension
disappears, but only for a few years. In 1965, the year the 1 millionth
Mini rolls off the assemblyline, BMC introduces a 4 speed automatic gearbox.
The system is ingenius, but doesn't work too well. When fast cornering,
the oil jumps to one side, which result in the revving going into the red.
Several adaptions are being made before it's put right. Only in 1967, the
normal Mini receives next to a 848cc engine, a 998cc one. It also receives
a synchroniser on the first gear. In 1967, the Mark II was introduced.
Despite the fact that the Mini sells extraordinairy
- 318.475 are sold in 1971 alone, the 3 millionth Mini rolls out of the
factory in 1972 - British Leyland anticipates the end of the Mini. Issigonis
has already designed a successor in 1968, the 9X, a hatchback. But this
project is cancelled due to lack of funding. Ford and VW are to score very
well with similar designs in later years. In 1969, a 'compromise'-model
is introduced: the Mini Clubman. The Clubman, which simultaniously replaces
the Elf, Hornet and Cooper, has a proper interior, with dials in front
of the driver. The Mini Clubman Estate replaces the Countryman and Traveller.
Standard, the Clubman has a 998cc engine.
1986
The five millionth Mini is driven of the
Longbridge production line by Noel Edmonds.
1988
Sir Alec Issigonis dies aged 88.
1990
Rover takes the wraps off a new Mini Cooper.
Initially a Limited Edition with Cooper's signature on white bonnet stripes,
it is soon the best selling Mini. Cooper Garages also markets it's own
Mini specials, later devising a hot latter-day Cooper S.
1992
The biggest 1275cc engine is now the only
choice. A catalytic converter is fitted.
1993
The Mini Cabriolet goes on sale at £12,000.
Development with Karmann in Germany, 414 are made.
1995
Autocar, celebrating it's 100th birthday,
names the Mini as Car of the Century.
The complete production of the Mini is
being transferred to Longbridge, to free the Cowley-factory for the Austin
Maxi and Morris Marina. John Cooper still gets two pound for every Cooper
sold, that's why British Leyland (BL) decide to axe the Mini Cooper in
1971. During the seventies, BL keeps on trying to find a successor. After
a number of failures, the Austin Mini metro is introduced in 1980. Originally
intended to replace the Mini, it is being produced alongside it. Technically,
the Metro resembles the Mini, but optically, it is completely different.
Still, it doesn't really catch on. By 1980, the Clubman an Cooper replacement
Clubman 1275GT are axed, as are the Pick-Up, the Estate and the Mini Van
in 1982. This only leaves the orginal Mini. As from 1979, only with a 998cc
engine.
The late seventies and eighties see a
steady decline in Mini sales and production. The Mini faces stiff competition.
To renew interest in the Mini, BL and later Austin Rover produce special
edition Minis. These are not different from normal minis technically, but
only have cosmetic differences, like color, decals and interior. It works
to a certain extent. But still it looks that the days of the Mini are over.
Rover did a study to define the average Mini driver; it doesn't excist.
Minis are mostly bought by women, 70%. According to the Rover Group, 56%
of the drivers are married, 13% are younger than 24 and 16% are older than
65. The main use for the Mini is as a second car to be used in the city.
The Mini Driver is true to its origins; 76% of buyers has previously owned
a car from Rover.
The Mini has become a classic, together
with the likes of the Volkwagen Beetle and Citroen 2CV. No more so than
in Japan, where they go absolutely crazy for them. In 1991, more Mini were
sold in Japan than anywhere else, even the UK. The demand form Japan grew
very strong for the Cooper. John Cooper eventually put a kit on the market
to improve the standard Mini-engine. This proved so successful, that Rover
invited John Cooper for a 'chat', resulting in the Mini Cooper reappearing
again in 1990. This limited edition Mini proved so successfull, that Rover
started to produce them standard next to the normal Mini. And this is what
really saved the Mini. October 4, 2000 saw the last Mini rolling off the
production line. In 1992, the Mini and the Cooper got a 1.3 injection,
63bhp (52 in a standard Mini) engine to meet the emission demands. The
production has been stabelised to 40.000 a year. Now, 40% of all produced
Minis are Coopers. A cabrio is briefly intoduced which sells very quickly.
The Mini is back in the nineties. Two magazines are started entirely devoted
to Minis. The already substantial amount of Mini Clubs is enlarged by dozens
more, and by the late nineties, there is no stopping the Mini. That is,
until BMW, the new owner of Rover, decides to call it a day. The Mini will
finally be replaced by a New Mini in 2001. This ends a run of over 40 years
of production, but ......
1997
In the last major revamp, the Mini - now
available in just 1.3 injection or Cooper forms, and starting at almost
£9000 - comes with a driver's airbag as standard.
1999
Rover announced production will end in
2000. Production is likely to top 5.4 million cars, making it Britain's
single best-selling car ever. Bodies will continue to be made for spares.
2000
The all-new MINI(tm) is unveiled in Paris,
and a month later in the UK.
The Mini lives on ....
The Heritage Centre will still produce
the Mini body shell, which means we haven't seen the last of these Minis
yet !
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